Marketing, Branding
BRIEF
This job took almost 6 months to complete, we started in January 2022 and delivered to the client, Lidia Ramirez, at the end of May 2022. The brief was to create a graphic identity for a fictitious photography company and to create a digital marketing strategy to be put to use on social media.
PROCESS
First of all we defined the brand identity and, from there we created a graphic identity accordingly; we created a logo, a slogan, defined the visual reference points of the brand and applied them to several mockups to know how they would look like.
Then, we created the respective social media accounts and created a posting calendar with the specifications of the images and the copy for the community manager and scheduled these publications in the meta business suite.
Finally, we created the segmentation and budget for these posts and made a report on the results of the investment.
First of all we defined the brand identity and, from there we created a graphic identity accordingly; we created a logo, a slogan, defined the visual reference points of the brand and applied them to several mockups to know how they would look like.
Then, we created the respective social media accounts and created a posting calendar with the specifications of the images and the copy for the community manager and scheduled these publications in the meta business suite.
Finally, we created the segmentation and budget for these posts and made a report on the results of the investment.
INSPIRATION
One of our objectives was to create a graphic identity that would stand out from other photography companies with a more youthful twist, we were inspired by the retro aesthetic and strategies of other companies such as Polaroid.
One of our objectives was to create a graphic identity that would stand out from other photography companies with a more youthful twist, we were inspired by the retro aesthetic and strategies of other companies such as Polaroid.
